While the world has many talented Software Developers, their core competence lies in writing code and they often have limited resources to take their product to market. No matter how good their software is, for a Developer trying to break into the US market with their product, it is extremely difficult. Most do not know where to start.

This is not just because of the distance factor, but also the lack of recognition within the States, limited credibility or track record, lack of interest by the large Distribution companies, lack of professional supporting documentation and the sheer enormity of the market. Binary Research International and it’s subsidiary, Binary Resource (UK), are owned by two New Zealanders who have actually lived the experience of being non-Americans setting up and running a successful software business in the States.

We have taken three hugely successful products from the back-bedroom of the developer to the market:

Ghost (now Symantec Ghost)

• Developed In New Zealand.
• $US5,000 per month in sales to $US2 million per month in nine months.
• Sold to Symantec Corp. 2 years from first release for US$28 million.

BRI wrote the manuals, designed the packaging, undertook distribution and sales, provided the Tech Support, and co-ordinated worldwide marketing. We now write and provide the training for Ghost for both Symantec and our own Customers.

Marshal product line

• Developed In New Zealand.
• We were part of the team that brought the Marshal product line to market attention within the USA.
• Sold to US interests approximately three years later for in excess of US$30 million.

RemotelyAnywhere

• Developed in Hungary.
• From a little-known remote access application to the achievement of significant market share – even against the likes of PCAnywhere – within 2 years.

As a company we have brought numerous other less well-known products to market – not every product will be a Ghost. We have provided technical support, planned and implemented marketing collateral, written the documentation, designed the training programs and, in short, provided all the support services to the Developer to bring their products to the attention of the market place.

Our Business

BRI’s task is to provide the Software Developer with information, resources, structure and guidance to take their product to the American market.

THE SERVICES

• Business establishment guidelines.
• Product “readiness” services.
• Marketing services.
• Documentation services.
• Development of training programs.
• Distribution.
• Speaking services.
• Office premises.